Get Rid Of The ‘White Noise’ & Create!

Get rid of all the white noise, and then you will see the only purpose for business, your business, is to create and then serve!”

Everyone has their own opinion about your business. Considering this, you will find that in most cases, what you’re being told is weighted to their perspective and not yours! The only person who truly knows the primary purpose of your business is you. What others say will always be from a position of specialist knowledge and experience (hopefully, their experience).

The marketer will see it from the marketing perspective, the sales guru from the sales perspective. The web guy will see the web as the centre of your world, and SEO experts see optimisation as the route to success. Of course, there is truth in what they say, but there is a time and a place. These compelling arguments can also be a distraction, and if enough people tell you what you should be doing, it becomes white noise. Is it any wonder that many entrepreneurial people lose focus and start to drop the ball at the most inopportune moments in their development.

Let us get some focus and continue the journey with a slightly amended approach. What I am talking about is a very subtle change, but it changes how you think and, therefore, your outcomes. Follow these three simple tips:

• Focus your attention and then plan based on your business’s prime purpose- to create and serve.

• Create – Put creation at the top of your agenda, think creatively and concentrate on designing a more significant gap between you and your competition, direct and indirect. Focus on your market, but make it a smaller and more focused group. You can continually expand later when you have the resources to spare.

• Work fast, work lean and work smart. That means embracing change, embracing creativity and don’t throw the baby out with the bathwater! In other words, all those people, the marketers, sales experts, web, SEO, PPC, Planners, Strategists, and many other coaches, may well have a point; but first, you need to get your game face on. First, you need to define your purpose and then create something for all that advice to contribute to your elevation, not your confusion.