I hope that once we go through all the steps but aso give some concise guidance and the reason behind the steps this will become so much clearer to you. Once the reason behind the actions is fully understood you will have a much better feel for the entrie process. It is difficult to start with becuase some of the steps and reasons for them are not…

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I am glad it is not just me that is struggling John. It should surely be a simple task, but I think I am over complicating it. Even your message made it sound simple!

It looks as if Chris is doing a zoom which I will attend, but it might be nice to chat to you too.

Thank you for this. Certainly lots to think about. I think for me I am still trying to get my head around the being ‘in’ the business and ‘outside’ it concept and selling my expertise as opposed to an actual product! Will get there once I have adopted a business mindset though slow process. Will be worth it in the end👍

Cool.

Hey, that is fine, you can use any shape you want to. The most important part to understand is the process and reason behind it, the shape you apply to the illustration is not important the process is, the name you choose to use to describe it is up to you also, that too is only important if you intend to share it with others.

When the exercise is…

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What is a sales Funnel? Answer, well I hope this helps:

I want to keep this as simple as possible so that we can quickly progress to the good stuff. So to describe what a value ladder is and how you construct them I want to share with you how I designed the Value ladder that we use for this business. We all know the importance of identifying your ideal client, the one that is going to gain the most…

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It took me ages to get my head around it (still not sure I have 100%!). Most of the things on our value ladder I saw as being ‘the product’. It was only when I started thinking about what made up the different elements of what we delivered, that I started to make progress. Happy to have a 121 if that might help at all.

John

**Just realised I posted…

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Maybe if we drop the jargon, that might help. I am biased but I think we should all love sales funnels for what they are. So look at it from a different angle by asnwering these questions, after first reading a jargon free description of a slaes funnel:

What is a sales funnel, in plain English:

It is an automated series of personalised messges,…

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I completely understand the value of having sales ladders, but being completely honest, the whole thing just makes me feel a bit flat at the moment. I even did the washing up today to distract myself. I am trying to put them in place, but I am finding it hard to get the motivation (very unlike me).

Has everyone else found this an easy part of their…

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I wanted to get this conversation going with a few opinions that I beleive really matter: They matter becuase my research has shown me that the differfence between the business doing a few hundred in sales and one doing thousands can more often than not be traced back to what they do behind the scenes within their value ladders and funnels.

If…

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Here is a very intersting point to make. Providing you follow the right structure for your online sales funnel it cannot fail. Why then do we see examples of funnesl that are not working? You may even have experineced this yourself.

Here’s the thing if the model you followed takes into account the key rules of selling (Covered in Making Rain,…

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There is no such thing as a silly question and most of the time you are only going to ask a question that others were to shy to ask. So go for it, this discussion string is your chance to ask any general questions you want to, about Value Ladders and sales Funnels…

To help you navigate the complexities of Value ladders and to help you avoid the mistakes that can cost you time and effort, here are my top three Value Ladder Tips, join in and I can certainly give you more detail, or book a 1-2-1 and we can talk about you specifically:

Tip 1: Do not reinvent the wheel, think by-product!

Here is an example – My top…

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Value ladders are a little more complex than they first appear but once they are in place, there is no doubt they make a difference to sales and the sales process wich can only be described as positive. On this discussion string I am going to give you the background information and in other strings we will start the deep-dive into the…

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