Deep Dive Value Ladders and Funnels
We often talk about the need for a well structured value ladder and linked sales funnels for your... View more
Sales Funnel Failure
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Sales Funnel Failure
Here is a very intersting point to make. Providing you follow the right structure for your online sales funnel it cannot fail. Why then do we see examples of funnesl that are not working? You may even have experineced this yourself.
Here’s the thing if the model you followed takes into account the key rules of selling (Covered in Making Rain, Sales Achemy and The 7C’s of Why) then there is only one thing that can cause failure and that is content.
So work on the content, experiment and test. If it is not working cnange the content, change the headline, change the call to action. Experimentation is key…
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