Deep Dive Value Ladders and Funnels
We often talk about the need for a well structured value ladder and linked sales funnels for your... View more
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Why Value Ladders and Funnels are so fundamental to success…
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Why Value Ladders and Funnels are so fundamental to success…
I wanted to get this conversation going with a few opinions that I beleive really matter: They matter becuase my research has shown me that the differfence between the business doing a few hundred in sales and one doing thousands can more often than not be traced back to what they do behind the scenes within their value ladders and funnels.
If you focus on providing significant value through effective communication and at the saem time buils your sales processes and funnels strategically, with your ideal audience in mind, you can get your message out into the big wide world and get paid while you are doing it. Perfect, right?
It was once said by Dan Kennedy that the person who spends the most to accquire a customer who ultimately wins. I think there is alot of truth in that statement but also fee there is room to improve that by adding this important fact:
“It is the company that invests time and effort into the creration of value ladders and funnels designed to deal with exclusive bands of prospects that ultimately wins the race for more clients and more sales.”
Over the next few weeks I will be adding to the discussion and I hope you will want to join in and learn more. Ultimately we will set up a mastermind group and workshop for this subject, assuming we gain interest in the subject within the group. So I think that puts the ball very much in your court for now 😀
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This discussion was modified 2 years, 1 month ago by
rainmakershub.
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This discussion was modified 2 years, 1 month ago by
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9 Replies
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I completely understand the value of having sales ladders, but being completely honest, the whole thing just makes me feel a bit flat at the moment. I even did the washing up today to distract myself. I am trying to put them in place, but I am finding it hard to get the motivation (very unlike me).
Has everyone else found this an easy part of their business building or is this a generic way of feeling when creating them?
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Maybe if we drop the jargon, that might help. I am biased but I think we should all love sales funnels for what they are. So look at it from a different angle by asnwering these questions, after first reading a jargon free description of a slaes funnel:
What is a sales funnel, in plain English:
It is an automated series of personalised messges, incorparating calls to action, including new tips, learning, information and offers that will respnate directly with your ideal customer, giving themn all they need to either learn more about you, discover their true needs or buy somethingn they want from you. This is all I am talking about when I mention Sales Funnels.
If you get stuck designing them, first make sure you hasve dome all the foundfation work. Remember you can reach out to us for advice and support, there are no limits.
1. What do you need most for your business righht now?
2. How can you get more of what you want?
3. Have you considered the impact a series of well-thought out and designed sales landing pages or emails might have on your revenue?
My answers to these questions would be:
1. More leads to convert, more sales, more revenue.
2. Reach out to more people or the right kind, have a robust sales process and means to convert interest into revenue.
3. Yes, if I had these in place I would be in a position to answer both question 1 and 2 with real live sales and cash…
The best way to start is to first understand what the basic components are and then you will find the procerss of building sales funnels that much easiser and you too will learn to love the process…
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It took me ages to get my head around it (still not sure I have 100%!). Most of the things on our value ladder I saw as being ‘the product’. It was only when I started thinking about what made up the different elements of what we delivered, that I started to make progress. Happy to have a 121 if that might help at all.
John
**Just realised I posted this as a reply to the wrong part of the thread – it was intended for @michellejones **
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I am glad it is not just me that is struggling John. It should surely be a simple task, but I think I am over complicating it. Even your message made it sound simple!
It looks as if Chris is doing a zoom which I will attend, but it might be nice to chat to you too.
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I hope that once we go through all the steps but aso give some concise guidance and the reason behind the steps this will become so much clearer to you. Once the reason behind the actions is fully understood you will have a much better feel for the entrie process. It is difficult to start with becuase some of the steps and reasons for them are not fully clear. Thgis is by design becuase it can become even more confusing if you know too much too soon and jump steps.
I hope, actually I am very confident, that after the session it will be much clearer for you all. In the meantime I am here to answer questions or offer guidance and alternate views, the more you ask the more you get 🙂
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Hey, that is fine, you can use any shape you want to. The most important part to understand is the process and reason behind it, the shape you apply to the illustration is not important the process is, the name you choose to use to describe it is up to you also, that too is only important if you intend to share it with others.
When the exercise is complete please do not file it, instead send it to me and say ‘Okay I am ready for more!’ There is are four very good reasons to say and do that:
1. I can review and steer you onto the next phase on this path.
2. There is empirical evidence to support this model but you need to take it all the way and to keep it simple we take one logical step after another. Once you have the Value ladder that is only the end of part one, we need to move to the next step. Remember at this stasge this is a learning curve not a demo.
3. We can collaborate on the next steps and follow a proven path, this will give you momentum and a greater undestanding of the big picture we are making one sketch at a time.
4. The more you use me to help the quicker you get to the end. when you get there the system will be ready to launch in real time, for you and your business…
So let’s not get too worried about the diagram but concentrate on the process that is designed to create revenue from the clients you want to do business with…
Why don’t we all agree on a date and time and have a practical workshop on this for an hour? what do you think @elizabethsmith @michaelflynn @michellejones @John_Stanton @davidjefferies
😀👍
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Cool.
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