We have spoken about clarity earlier in this program; clarity is no less important to your customers and prospects. In the sales process, creating a clear picture of the solution you’re suggesting to the prospect based on the agreed wants and needs is the time.
The solution that you offer needs to be a match to the important things that they have been sharing with you or if on sales funnels you have been sharing with them. With the landing pages and sales funnels, you need to remember the model that we know ow works, hook, story and offer. This is where you need to work hard on the offer and make sure it has total clarity.
I know this sounds very obvious, but you would be dismayed at the number of sales presentations I hear where the presenter does not do this or the number of landing pages and sales funnels that do not give this anywhere enough attention.
This is because they are often too preoccupied with their importance, product, commission or something other than the most important person in the room or on the call, the prospect. The emphasis should always be on what you can do for them, not what they can do for you. The key to sales and the key to enduring relationships has always been, and as far as I am concerned, will always be, about giving value first.
Ask yourself what you do that takes care of this aspect of the sales process and what you could do to improve this.