Before we start this part of the program, I just wanted to recap and, in the simplest of terms, remind you that when we talk about Sales Funnels, what we are talking about is simply taking a proven sales presentation and putting it into a process that allows you to make the pitch once and for that to be replayed over and over again without the need for you to burn more time on the process of selling using that particular presentation. This means you can significantly increase your sales-oriented marketing activities to new levels without investing more time and money and without worrying about the costly addition of salespeople in the more traditional sense of the word.
The structure of the funnels you use, and the process are only a small part of getting someone to buy from you. One thing we do know is that funnels and the process work. Suppose you launch a funnel, and the process is followed, and it fails to give you the results you were expecting. In that case, likely, the issue is not going to be with the funnel technology or model but with the content, and it is the content that needs to be experimented with. It is the content where the real skill lies. In this next section, I want to share with you some frameworks to follow when you are designing your own scripts to populate your funnel content. It is the content where your attractive character will be seen and will attract the relationships that ultimately lead to not just sales but repeat sales and referrals from loyal clients engrossed in your value ladder.