There is a fair bit of psychology behind the product launch scripts, similar to the webinar scripts. This is broken down into four separate video clips. The similarities include:
Video One – Introduction & Secret One
Video Two – Secret Two
Video Three – Secret Three
Video Four – Stack & Close
What I want to do now is look at each of these steps in some detail, but only the framework; this will allow you to plug into your stories, offers and, of course, personality.