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Setter & Closer script

Chris Batten September 27, 2022

If you have a team and do not make the calls yourself, then you may want to look at this script called the setter and closer script. As the expert in your subject, it is often the case that you won’t be making the calls. If you are in the process of growing or scaling up, this may be the perfect solution for you. This model will use two people called the setter and closer. During the call, both will interview the prospect to see if they’d be a good fit for your program. This has been successful for many for the following reasons:

  • It is much easier to sell a high-ticket program on the phone than through a standard funnel; the extra step of talking on the phone helps people to feel more comfortable paying the higher price. 

 

  • It is also usually the case that with the higher ticket items, you will be working more closely with the client, so this style of contact is expected. This also allows you to ensure the fit is right. If they’re not a good fit, then you should not be letting them into the program for various good reasons. 

This two salesperson system, when you first consider it, may feel a little unnatural, and of course, it goes without saying that you need to have some trusted team members to do this important work. This system works exceptionally well in several examples, including financial services, technology, social media and publishing. In this process, you have two people working together