Why is building a relationship more important than making the sale?
Selling is vitally important, and we need to remember that the better your marketing, the less you will need to sell and so get your…
FAQ Category: Marketing
Marketing your business, products and services
What is the first thing I should be telling my prospect?
This does, to a certain extent, depend on the starting point. If you have spoken before or been in contact online, you may want and…
Why do I need to design a Value Ladder?
Wow! What first appears to be a simple question to ask is, in fact, a very complex and advanced principle. The good news is you…
What is a sales funnel?
When I talk about sales funnels, I am referring to the digital version of the traditional sales process that most people of a certain age…
Which Social Media Platform should I be using for my marketing?
Many social media users say one platform works better than another. I have also heard experts say similar, telling their audience to use one platform…
What is marketing?
If you were to ask 100 marketing experts this question, you are likely to get 100 different answers and variations on the theme. I am…
Can I just use my home page as my landing page for sales?
While many businesses do this, in our view, this is not the best option for many reasons. When a prospect sees your compelling call to…