Firstly you can embrace sales as being a must-have skillset; you can adopt the view that sales are nothing more than really effective communication skills. All business leaders should be concerned about mastering that skill. Next, you can understand that the better your marketing, the less you will need to sell physically, which in anyone’s business is a good thing!
Next, make sure you fully understand the ten rules of selling, and you also understand the basics of the sales process. Let me recap these for you here:
Ten Rules Of selling
- People, not products.
- People hate to be sold to but love to buy.
- Someone will always get their way; you decide who.
- Always be prepared.
- Friendship, not salesmanship.
- Focus your elevator pitch on Why and how not your what.
- Stories work best
- Practice, practice, practice.
- Always close.
- Control the journey.
The Basic Sales Process
- Know your client
- Identify the need
- Present the solution
- Handle any questions / Objections
- Close the sale
- Consolidate the sale
You can find more on this subject in the development programs, or if, like me, you like to read, you can also find this subject covered in some detail in any one of the books that I have published – Sales Alchemy, Making Rain or The 7C’s of Why, reach out to me. I can arrange for you to be sent a copy.
Looking at the most successful people in any field, you will see they all have one thing in common. They love what they do. They pursue what they do with buckets of passion and enthusiasm that are both admirable and contagious. So if you want to improve your sales improve your knowledge and then ask yourself how much fun you are having. Passion and enthusiasm come with happiness in the actions you take.