Deep Dive Value Ladders and Funnels
We often talk about the need for a well structured value ladder and linked sales funnels for your... View more
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Reply To: Why Value Ladders and Funnels are so fundamental to success…
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It took me ages to get my head around it (still not sure I have 100%!). Most of the things on our value ladder I saw as being ‘the product’. It was only when I started thinking about what made up the different elements of what we delivered, that I started to make progress. Happy to have a 121 if that might help at all.
John
**Just realised I posted this as a reply to the wrong part of the thread – it was intended for @michellejones **